• The Global City, competitive with the world’s great cities as a place to live, work, conduct business, and visit.

• The High-Functioning City, with the power, water, transportation, and infrastructure to satisfy 21st-century demands.

• The Equitable City, providing residents with access to resources that will enable them to be productive and enjoy higher standards of living.

• The Safe and Healthy City, with good security, sanitation, recreation, seismic codes and health care for its people.

• The City of Learning, where children, adolescents, and adults have access to life-long learning, critical to the 21st-century knowledge-based global economy.

• The Event City, capitalizing on Istanbul’s concentration of communications, media, arts, fashion, and culture to draw people from around the world to enjoy the city and contribute to its economy.

• The Creative Class City that will capture this emerging class of international, highly-mobile, and well-educated young people engaged in technology, arts, and communication.

• The Sustainable City, making Istanbul a world leader in the use of alternative power sources such as sea water, wind, and the sun.

• The Beautiful City, with gracious parks, fine streets, and elegant public spaces and buildings.

• The Destination City, whose assets and opportunities will draw people from around the world to visit, live, and conduct business in Istanbul.